The Seven Measures of Association Success

Seven Measures of Association Success

As the result of their long-term research The Center for Association Leadership and The American Society of Association Executives (ASAE) have developed seven measures for a successful association.

Some factors show up more frequently than others among successful associations.  What factors truly set successful associations apart from others? What unique characteristics do they, as a group, share that makes them different from other associations?

Commitment to Purpose

1.    A customer service culture
2.    Alignment of products and services with mission

Commitment to Analysis and Feedback

3.    Data-Driven Strategies
4.    Dialogue and Engagement
5.    CEO as a broker of ideas

Commitment to Action

6.    Organizational Adaptability
7.    Alliance Building