September 15 – November 15, 2020
Is your state ready for Sing Up?
What to expect
Your baseline for a starting number will be June 30, 2020. You will receive that number, along with other membership drive materials by the end of August. Contact Sundra Flansburg if you would like to know that number before then.
Your state’s goal? Add as many new members as you can through Nov. 15, and keep the members you already have. Click here to view possible Rewards and Recognition for this year’s drive. Click on any of the links below to learn more about the special tools we are offering for member recruitment and retention.
Note: In previous years, states have had the option to offer the Student Membership Initiative or not. Those states that opt-in offer first-year student dues of just $5 and agree to subsidize those $5 student membership with a $15 state contribution on each (which is matched with a $15 national contribution). This year (July 1, 2020 – June 30, 2021), in recognition of the challenges we are experiencing during the COVID-19 pandemic, the national office has adjusted student dues down to $5 for every student, new and renewing. States to not have to opt-in, because we will not ask for the state chapter to help subsidize this year.
Publicize the Refer a Colleague Program with your chapter membership
Refer a Colleague Program
This program encourages members to help in new member recruitment. When a current ACDA member refers someone who subsequently joins ACDA, we thank them both. We send both of them a thank you gift (a playlist from the 2019 national conference performances).
Determine how to distribute your 20 complimentary Active memberships
Complimentary Membership Program
Each state can award up to 10 free Active memberships through this program, with the condition that there be a retention plan in place. The retention plan can be as simple as ensuring that each of those comped memberships receives a personalized welcome, and later in the year, a personalized invitation to a state event.
Ensure you are connected with membership drive news
The national office will send out regular emails to state leaders (presidents, presidents-elect, membership chairs). Please also follow our Membership & Communications Director Sundra Flansburg on Facebook and Twitter. When you post anything membership drive related, please use the #SingUpACDA hashtag.
Explore additional tools and strategies