Your program changes lives, but can you prove it and say it in a way that gets results? In this session, the team from Chorus America shows you how to build an advocacy narrative that works whether you’re writing a grant, making your case to a school board, or asking a donor to invest in your work. Drawing on Chorus America’s Chorus Impact Studies and the power of personal storytelling, you will learn to pair data with narrative, tailor your message to any audience, and close with a clear, compelling ask. This session is practical, immediately applicable, and designed for directors at every level.
Crafting The Advocacy Narrative: Make Your Case for Choral Music
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Christopher Eanes
Christopher Eanes is a musician and arts leader devoted to the transformative art of choral singing. As president and CEO of Chorus America, he leads efforts to strengthen the choral sector through advocacy, research, and the annual convening of choral leaders across North America. Throughout his twenty-five-year career, Eanes has served in every role within the choral community: singer, teacher, conductor, administrator, and board member. He is founder of Collegium Cincinnati and cofounder of the Young Professionals Choral Collective. From 2019 to 2024 he served as executive director of the Cathedral Choral Society at Washington National Cathedral. He holds a doctorate in choral music from the University of Southern California.
Liza W. Beth
Liza W. Beth has a background in communications and a passion for working in the cultural sector. She served as director of communications at Chorus America for four years before taking on her current role in the fall of 2016. She has worked in both the nonprofit arts and publishing worlds, and before relocating to Washington DC she held the position of director of marketing and communications at Children's Theatre of Charlotte, one of the nation's leading theatres for young audiences. Beth graduated from Tufts University with a bachelor's degree in English and Art History.
